"Spread a little happiness".
The new Coop Christmas campaign.
The story is touching: the Coop’s Christmas story emotively and lovingly tells the tale of the friendship of a little girl Amélie with Remy the reindeer. They have festive adventures together and in the process give a large number of people the gift of love and joy.
The customer placed the order under the conditions of strict secrecy, so that the Christmas campaign could be launched as a surprise. The briefing was to create a 3D animal model which looked like a cow. Only a tightly-knit group of directly involved employees knew that it was a reindeer.
![Coop Weihnachtskampagne Fertiges Rentier vor Holzhütte](https://www.frontwork.ch/wp-content/uploads/2017/04/YJOO_01.jpg)
Coop branch in the Volkiland shopping centre
Completed by the deadline under great pressure of time
The models are life-size with defined eyes, horns and fur. The specialists from Frontwork made a polyester casting which was painted with an airbrush. The details were crafted by a make-up artist and the animal model partially decorated with artificial fur. The pressure of time was high: the team produced a total of forty animal models in ten weeks and delivered them punctually to Coop branches all over Switzerland.
![Skizze Von der Skizze bis zum lebensgrossen Tiermodell](https://www.frontwork.ch/wp-content/uploads/2017/04/YJOO_02.jpg)
From the sketch to the life-size animal model
![3D-Rentiermodel Das Rentier wurde 3D am Computer erstellt um es anschliessen produzieren zu koennen](https://www.frontwork.ch/wp-content/uploads/2017/04/YJOO_03.jpg)
3D reindeer model
![Polyesterform Das Rentier der Coop Weihnachtskampagne ist aus Polyester](https://www.frontwork.ch/wp-content/uploads/2017/04/YJOO_04.jpg)
Polyester casting
![Kolorierung Mit Airbrush durch eine Maskenbildnerin bemalt](https://www.frontwork.ch/wp-content/uploads/2017/04/YJOO_05.jpg)
Painted by a make-up artist with an airbrush
![Rentier Coop Weihnachtskampagne Star das Rentier Remy](https://www.frontwork.ch/wp-content/uploads/2017/04/YJOO_08.jpg)
The models are life-size with defined eyes, horns and fur
![Coop Weihnachtskampagne Das Rentier ist Lebensgross und an den einen Stellen mit Fell bestueckt](https://www.frontwork.ch/wp-content/uploads/2017/04/YJOO_06.jpg)
![Rentier Das Rentier ist Lebensgross und an den einen Stellen mit Fell bestueckt](https://www.frontwork.ch/wp-content/uploads/2017/04/YJOO_07.jpg)
Pure and simple dedication
The project was only able to be implemented within this short period of time, because the decision-making routes were short and all the people involved worked together as a committed unit.