Large scale wrapping for events
Migros mobile shop bus: in a new outfit for young people
An appearance with a history
The legendary Migros mobile shop bus also has a long history at Frontwork. In 2010 our renovation team made a traditional Migros mobile shop bus ready for a comeback appearance at various open-air events. Additional buses were revitalised in the 80s look for a revival tour of these cult vehicles six years later.
![Grossflächige Folierung vom Cool-Bus Die wiederabloesbare Spezial-Folie wurde auf der gesamten Bus-Flaeche aufgezogen.](https://www.frontwork.ch/wp-content/uploads/2020/06/Bilder_Website_CoolBus12.jpg)
![Werbetechnik-Handwerk Mit dem Heissluftfön wird die Folie sorgsam aufgezogen.](https://www.frontwork.ch/wp-content/uploads/2020/06/Bilder_Website_CoolBus10.jpg)
![Migros-Verkaufswagen vor der temporären Folierung Unsere Aufgabe bestand darin, den bestehenden 80er-Jahre-Look vorübergehend in ein Outfit im Stil der 90er Jahre umzuwandeln](https://www.frontwork.ch/wp-content/uploads/2020/06/Bilder_Website_CoolBus4.jpg)
The right outfit
Thanks to our long-standing customer relationship with Migros as a dependable advertising partner, we were approached this year to implement another “bus campaign”. Bus no. 3, which we had refurbished in 2016, was to be given a temporary new outfit which would appeal to a young audience for various event appearances to celebrate the 75-year anniversary in Geneva.
Our task consisted in temporarily transforming the existing 80s look into an outfit in the style of the 90s – colourful, bright and cool. A creative eye-catcher was required for a young target audience who had not been around in the “old days” of the Migros bus. Migros was impressed by a bold design which was unusual for a mobile shop bus and perfectly tailored to young people in French-speaking Switzerland. So our advertising technology team showed once again that we can put together the right outfit for every occasion.
![Frontwork Spezialisten-Team In praeziser Handarbeit wird die wiederabloesbare Folie geklebt.](https://www.frontwork.ch/wp-content/uploads/2020/06/Bilder_Website_CoolBus19.jpg)
![Präzise Handarbeit mit dem Heissluftfön In praeziser Handarbeit wird die wiederabloesbare Folie mit den Heissluftfön angebracht.](https://www.frontwork.ch/wp-content/uploads/2020/06/Bilder_Website_CoolBus22.jpg)
![Outfit im Stil der 90er Jahre – bunt, fröhlich und cool Die Migros liess sich dabei von einem frechen und für den Verkaufswagen ungewohnten Design überzeugen, das perfekt auf Jugendliche in der französischen Schweiz ausgerichtet ist.](https://www.frontwork.ch/wp-content/uploads/2020/06/Bilder_Website_CoolBus6.jpg)
![Druck der Spezialfolie Genau wird die Herstellung der Spezialfolie in Wallisellen überwacht.](https://www.frontwork.ch/wp-content/uploads/2020/06/Bilder_Website_CoolBus5.jpg)
Flexible to the end
Although the corona lockdown had turned the original schedule inside out, our experienced team can also work flexibly, unbureaucratically and efficiently in the event of rescheduling at short notice, even if spontaneous changes occur.
![Grossflächige Folierung - Migros Cool Bus Das Outfit im Stil der 90er Jahre ist bunt, fröhlich und cool.](https://www.frontwork.ch/wp-content/uploads/2020/06/Bilder_Website_CoolBus11.jpg)
![In präziser Handarbeit wird die wiederablösbare Folie geklebt In praeziser Handarbeit wird die wiederabloesbare Folie geklebt](https://www.frontwork.ch/wp-content/uploads/2020/06/Bilder_Website_CoolBus9.jpg)
We had designed the transformation in such a way that the mobile shop bus did not have to cast off its 80s outfit, it only needed to be covered up. So we wrapped the entire bus and all its lumps and bumps in a special foil with a new design for young people. This not only called for precision in printing the foil but also in the assembly. But even large-scale wrapping is child’s play for our team of specialists.
![Event-Auftritte zum 75-Jahr-Jubiläum in Genf Abfahrt zu den Event-Auftritten. Ein kreativer Hingucker für ein junges Zielpublikum,](https://www.frontwork.ch/wp-content/uploads/2020/06/Bilder_Website_CoolBus21.jpg)
![Wiederablösbare Spezial-Folie](https://www.frontwork.ch/wp-content/uploads/2020/06/Bilder_Website_CoolBus20.jpg)
And we have saved the best until last: since we had designed the new look with detachable foil, the mobile shop bus can easily be returned to its 80s outfit after its event appearances. – Flexibility even in transformation.