Fresher, whiter and more in tune with the times
National Roadshow 2018 for the Total detergent brand
Total is going on tour: the Migros detergent will be visiting large shopping centres all over Switzerland in 2018. The Roadshow will be held at around 30 locations over an area of 50 – 150 m2.
Everything revolves around washing in the Roadshow. The Total logo symbolises water in the washing machine drum. A washing machine with branding and additional roll-ups convey the impression of a laundry room with accessories.
![Total Messestand 06](https://www.frontwork.ch/wp-content/uploads/2018/03/Total_Messestand_06.jpg)
The fragrance bar consists of colourful Plexiglas tubes which make the various fragrances of the fabric softeners perceptible. A translucent foil on the tubes provides the matching effect. Interested visitors can take part in a sniff test and try to guess the respective fragrance. A competition with an e-bike and generous instant prizes in the form of shopping vouchers is an attraction.
An interesting detail: the installations are self-contained. The power comes from a 12-volt truck battery. This is charged up overnight at the end of the promotion, so that the Roadshow is ready to go again the next day.
![Total Messestand 08](https://www.frontwork.ch/wp-content/uploads/2018/03/Total_Messestand_08.jpg)
![Total Messestand 01](https://www.frontwork.ch/wp-content/uploads/2018/03/Total_Messestand_01.jpg)
![Total Messestand 02](https://www.frontwork.ch/wp-content/uploads/2018/03/Total_Messestand_02.jpg)
![Total Messestand 09](https://www.frontwork.ch/wp-content/uploads/2018/03/Total_Messestand_09.jpg)
Streuplan AG desires one thing above all else in its working relationship with Frontwork: everything from one source of supply with precisely one contact person.
“Everything” means all workflows of the project: from the visualisation and the provision of samples to the technical drawings and the production and from the transport and the logistics to the implementation and storage of the Roadshow.
![Total Messestand 03](https://www.frontwork.ch/wp-content/uploads/2018/03/Total_Messestand_03.jpg)
![Total Messestand 10](https://www.frontwork.ch/wp-content/uploads/2018/03/Total_Messestand_10.jpg)
It was important to have a flexible partner with the relevant experience and the capacity for the sophisticated logistics on board. The working relationship with Frontwork had already proven its worth in the past: the promotion was implemented by Frontwork five years ago.
![Total Messestand 05](https://www.frontwork.ch/wp-content/uploads/2018/03/Total_Messestand_05.jpg)
![Total Messestand 04](https://www.frontwork.ch/wp-content/uploads/2018/03/Total_Messestand_04.jpg)